If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
The ‘surround computing’ era is coming soon, according to Mark Papermaster, the chief technology officer of chipmaker Advanced Micro Devices.
In a talk at the Hot Chips semiconductor design conference in Cupertino, Calif., Papermaster said that the enormous growth of sensors and mobile computing devices will produce a huge explosion of data that will overwhelm traditional data centers. We’ll be surrounded by computing everywhere, which explains why Papermaster calls the time ahead the surround computing era.
To deal with this surge of data, Papermaster said chip designers will have to create server chips with “heterogenouus” capabilities, acting as both microprocessor or graphics processor from one moment to the next. Sometimes you need a single processor (microprocessor computing) to work on a chunky piece of data, and sometimes you need a lot of processors working in parallel (graphics computing). AMD specializes in microprocessor-graphics combo chips dubbed accelerating processing units, or APUs.
“Of course, there is change in the industry and you can integrate more things together on a chip,” said Papermaster in an interview with VentureBeat before his talk. “But how you integrate things together matters. We’re going to have a data overload and an interface overload.”
Surround computing will put a lot of pressure on existing infrastructure. Unstrutured data such as video is expected to grow from 245 exabytes of data in 2010 to 1,000 exabytes by 2015, according to Cisco. Some 10 million new servers will likely be needed in data centers to deal with the change.
The technologies making the demands include natural user interface gesture recognition, fingerprint,or face recognition, augmented reality, content accessible anywhere, video game experiences, and audio-visual content management, he said. All of that computing will be done not at the point where the sensors are but in the mobile device clients and the centralized data centers, Papermaster said. Both clients and servers have to be smarter and far more power efficient.
“It’s just a phenomenal explosion, and how we access that data is changing,” Papermaster said. “There’s change in computing, change in the industry, and change in the infrastructure.”
Papermaster has worked at AMD for years and has also been a top engineering executive positions at Apple, Cisco, and IBM.
He said the change in computing will be driven by data produced by things such as our voice (like Apple’s Siri voice recognition technology in the iPhone) and face or gesture recognition. AMD is creating a flexible computing technology for everything from mobile devices to servers.
“You see experimental devices out there today like eyeglasses” with computing, as with Google’s Google Glass project, he said. “There’s much more fluid processing that has to happen to give you answers immediately.”
Consumers may not notice the changes themselves, except that their devices are much more capable. The advanced technology itself will be invisible, hidden in distant data centers, or the web-connected cloud, that handles a lot of the processing tasks.
“The amount of information around you that you can access is exciting, and scary,” Papermaster said.
And of course, the “APU will be the platform of choice in computing,” he said.
CloudBeat 2012 is assembling the biggest names in the cloud’s evolving story to learn about real cases of revolutionary cloud adoption. Unlike other cloud events, customers — the users of cloud technologies — will be front and center. Their discussions with vendors and other experts will give you rare insights into what really works, who’s buying what, and where the industry is going. Register now and save 25 percent! The early-bird discount ends September 14.
VB's research team is studying mobile user acquisition...
Chime in here, and we’ll share the results