You may not be able to buy love with money, but you can at least find out how much that love is worth. At least in terms of e-commerce: SumAll launched a metrics tool today that visually represents the power social media has on e-commerce.
SumAll Social Metrics consolidates transactional, social, and web traffic into one dashboard. The technology generates graphs and personalized reports as well data that is searchable by geography, demographics, and types of actions. Marketers can immediately see the connections between Facebook fans, Twitter followers, online activity, and sales data.
Businesses that dedicate significant amounts of time and effort to social media marketing have a vested internet in gauging how effective these efforts are. With SumAll, companies can seek out patterns, track trends, make side-by-side comparisons, and gain customer insights. This data can then be used to make business decisions and strengthen the user base.
The startup’s overarching mission is to make business-intelligence solutions accessible to small and medium-sized businesses — companies that lack the resources to capitalize on data analytics can use SumAll to see value of a “like” in dollars and cents.
SumAll is funded with $1.5 million from Battery Ventures, General Catalyst, Matrix Partners, and Wellington Partners. It is based in New York.
VB's research team is studying web-personalization... Chime in here, and we’ll share the results.