Media

Spotify chases mass market exposure with gift cards at Target

Streaming music startup Spotify has started offering physical gift cards at Target, a sign the service is serious about obtaining mass market exposure in the vein of iTunes.

Gift cards are available in denominations of $10, $30, and $60. With the cheapest Spotify subscription costing $5 per month, a $60 card could get your loved one a full year of service. Spotify’s top tier runs $10 a month, so the cheapest gift card would cover that. The cards can be redeemed for new or current Spotify premium subscriptions, and they are only available at Target stores.

While this is a small step for Spotify, it’s also a smart one. Apple’s iTunes service has become so popular and pervasive not only because it’s easy to use, but also because you can easily buy people an iTunes gift card for birthdays and holidays. Now Spotify can join that club.

Stockholm, Sweden-based Spotify has raised around $188 million in funding. It now has more than 4 million paying subscribers around the world, and 15 million total active monthly users.

Photo credit: Spotify


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