Popular social and information network Twitter has added the ability to embed interactive timelines on any website, the company said in a blog post today.
Ideally, the tool can add more personal and real-time content to your website without you having to put in much effort. The company writes:
Today we’re launching a new tool that makes it easy to embed interactive timelines of Tweets on any website. Whether it’s an author’s Tweets alongside their blog, a hashtag about an event like #DNC2012, or a list of competitors at the US Open, Tweets add a live, real-time dimension to articles, news reports, and the web at large. These new embeddable timelines enable publishers, writers, developers, and any Twitter user to drop a rich, interactive piece of Twitter into their websites.
When you browse websites that have embedded a Twitter timeline, you can now interact with it in the same way you do on twitter.com. Expand Tweets to see photos, media, and more. Start a conversation from the Tweet box, follow users that you discover, and reply to, retweet, or favorite Tweets directly from the page.
You can see a prime example of the embedded timeline on ESPN’s Tennis homepage in the photo above. Other examples include London Fashion Week’s website and the personal homepage of writer Margaret Atwood.
VentureBeat is studying social media marketing
, and we’ll share the data with you.