Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here
[Update, 10 a.m. Pacific: Evernote says it’s not killing the Skitch brand and points out that the Skitch app will remain independent from the Evernote software. We’ve changed the headline and corrected the text to reflect that.]
Evernote acquired Skitch a year and a month ago, and today, it’s taking the another step toward incorporating Skitch even more deeply into Evernote.
Evernote is a note-taking service, and Skitch lets users annotate photos and other images. Together, the two are a pretty seamless fit.
In fact, Evernote CEO Phil Libin told VentureBeat at the time of the acquisition that Skitch was the one app he used as much as he used Evernote.
The Skitch.com website will soon be archived, with Skitch sharing folded into the Evernote product. Skitch images will be saved, synced, and searchable on any device where the user has installed Evernote.
This looks like the first steps toward killing off the Skitch brand. However, Skitch will continue to be an independent app, and Evernote representatives say that the Skitch brand will remain prominent.
The big changes will take place exactly one month from today on October 10. At that time, Skitch.com will shut down, and users won’t be able to log in. However, all data, excepting private files, will be archived to Evernote. Evernote is advising current Skitch users to download their private files and re-upload them to Evernote.
Evernote also recently launched a business service for the enterprise.
“Our definition of who we are keeps expanding,” said Libin at the Evernote Business launch event, where he called the new service a “cognitive tool to make you think.”
The growing company, which just this past spring took a huge $100 million round of funding at an even larger $1 billion valuation, is set to be IPO-ready by 2013. However, in the current tech IPO climate, we’re sure there’s more than one reason Libin would prefer to keep the company private.
“This is the time the company can take the most risks, for the next couple of years,” Libin said at an investor even in Tokyo this May.
“Once you’re a large public company, it’s also very difficult to take big risks, because you have to take report to the market every quarter and the market will punish you for failure.”
Top image of Keith Lang, Evernote CEO Phil Libin, and Skitch CEO Cris Pearson by Regina Sinsky
VentureBeat’s VB Insight team is studying email marketing tools.
Chime in here, and we’ll share the results