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It looks like Boingo’s August purchase of advertising firm Cloud Nine Media is starting to bear fruit.
The program’s first partner is Google Play, which will sponsor free Wi-Fi at 4,000 locations, including airports, hotels, and New York City subway stations until the end of September.
The offer is the first one to come out of Boingo’s purchase of Cloud Nine Media, which supplies free ad-supported Wi-Fi to companies. By forcing people to watch an extended advertisement before they get online, the Cloud Nine Media system presents sponsors with a highly captive (and impatient) audience.
Boingo says the new Wi-Fi deal extends to laptops and Android tablets and smartphones — which means that owners of iPhones, iPads and Windows Phones will be left out in the cold.
But this shouldn’t be the biggest surprise considering that it’s Google Play that’s sponsoring the campaign. What better way to espouse the wonders of Android than by snubbing any device that runs iOS or Windows Phone?
Boingo says its advertising platform now reaches 1.5 billion people annually, which means that companies are likely to be tripping over each other to get in on the sponsored Wi-Fi action.