Apple could sell 10M ‘boring’ iPhone 5s at launch

Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here!

Apple CEO Tim Cook, with two giant iPhone 5 images behind himIf you’re one of those people “unexcited” by the latest iPhone, consider yourself a part of a vocal minority, because everyone else is thrilled.

So thrilled that Piper Jaffray analyst Gene Munster estimates that Apple could move 6 million iPhone 5s during the device’s first weekend. And that’s a low-end estimate.

On the high-end, Munster says that Apple could sell up to 10 million of its “boring” and incremental new devices.

Munster’s estimates come after Apple announced the iPhone 5 had marked a new record, with 2 million pre-orders in the first 24 hours. That’s two times as many as what the iPhone 4S pulled in during the same time span.

Bullish estimates on Apple’s potential iPhone 5 sales helped bump the company’s stock price past $700 in after-hours trading. The stock closed at $699.80

Apple’s next iPhone goes on sale this Friday, September 21, at 8 a.m — and if you want one, you should probably start lining up now.

Photo: Dean Takahashi/VentureBeat


VentureBeat’s VB Insight team is studying email marketing tools. Chime in here, and we’ll share the results.