“The acquisition of these premier technology sites fits squarely into our strategy of providing content and services that are important to tech professionals in their everyday work lives,” said Scot Melland, the CEO of Dice Holdings, in a statement. “The SourceForge and Slashdot communities will enable our customers to reach millions of engaged tech professionals on a regular basis, and this significantly extends our company’s reach into the global tech community.”
We heard back in May that Geeknet was looking to sell its online media properties to make its stock more valuable. In 2011, the three online media properties generated about $20 million in revenue.
Slashdot and SourceForge are the two big properties being sold off, while Freecode is quite small. Slashdot, a user-generated tech news and analysis site, attracts 3.7 million uniques per month. SourceForge, a site for developing and downloading open-source software, attracts 40 million monthly uniques. Freecode, an index of Linux and cross-platform software, has about 500,000 unique visitors each month.
With its online media business sold off, Geeknet says it will focus all its efforts on growing its ThinkGeek site, a place to buy all kinds of geek merchandise.
Pile of cash via stockshoppe/Shutterstock