Voting booth

Do you want the United States’ presidential election to be more like American Idol? Sixty percent of smartphone users say yes, at least when it come to voting on your mobile phone.

Don’t lie. Your smartphone is like a third hand to you, and when your battery dies (which it rarely does because you have your charger with you everywhere you go) it feels like part of you has gone missing. If we trust this technology with so many important areas of our life — banking, work, Facebook — we should be able to vote on it too, right?


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According to research by radio app company Stitcher, nearly half of both Democrats and Republicans agree, although Democrats have more interest, with 54 percent. And, as to be expected, the younger you are, the more inclined you are to want to vote via a mobile application. But one of the biggest barriers between this reality and the voting booths at your local public school is the issue of identification. You need to be able to prove you are who you are.

Does this mean the government should request a photo of the person holding up a piece of paper with the time, date, and their name?

Though, we probably won’t get to vote from the comfort of our homes (unless you’re voting absentee) for awhile, the interest is there and the presidential candidates see it. President Obama recently took some time to do an “AMA” or ask me anything with Reddit users, and Republican vice presidential nominee Paul Ryan also recently took to Quora to answer questions.

stitcher election infographic small

Voting location image via Shutterstock


VB's research team is studying web-personalization... Chime in here, and we’ll share the results.