Custom business card printer is stepping further into the digital age with the purchase profiles site

While the two companies seem like they’re playing different ballgames, both are heavily invested in not only personal branding but design as well.

Exact details of the deal weren’t disclosed, but the big number to know is 500,000, which is the amount of users had at last count. That’s an important number, as it instantly gives a major foothold in the increasingly significant industry of online identity. has been lucky so far in that it’s somehow managed to avoid the doom-and-gloom that industry watchers have predicted for not just business cards but print as a whole. So while buying is not an admission of the weakness in the business model, it’s clearly an attempt by to diversify its revenue stream.

The biggest competitor to — and the one that has now inherited — is, the profile site that AOL acquired in 2010 just days after its launch.

Photo: Flickr/MCL Abigail