Making the map industry a tad more interesting today, Nokia and Oracle have announced a partnership that will give Oracle’s business customers access to Nokia’s map data.
Starting today, users of Oracle’s Fusion Middlewear MapViewer software can license Nokia location data, which spans nearly 200 countries. That’s a big deal for businesses that rely on maps, as it offers them map data that’s consistent from country to country. This is a big move by Nokia for the heart of the enterprise.
Nokia purchased mapping company Navteq for $8.1 billion in 2007 and has since then worked hard to get its mapping services into as many devices and services as possible. Much of that progress has happened in the car market, but the company has made inroads in other spaces as well.
In February, for example, Nokia inked a deal with Groupon, and in August, it forged an alliance with Amazon. Nokia’s map technology also got another big nod from Microsoft, which will swap Bing Maps for Nokia’s own in Windows Phone 8. Maps are a big deal.
Sadly, all of this success for Nokia is in stark contrast to the rest of its operations, which have failed to help boost the company’s prospects. So while its deal with Oracle is an important one, the company still has bigger issues to solve elsewhere.
Photo: Flickr/David R Gilson