Cloud-based ad platform Flite is rolling out a brand new service today that lets publishers with quality content make money on the increased traffic flowing to smartphones and tablets.
Flite lets publishers create custom ads that match the quality of their content and gives advertisers a reason to spend more money than they would by going through an ad network. Flite is trying to defeat the logic that ad campaigns through networks like Google Ads offers a comparable impact at a cheap price by giving publishers highly specific tools to build clients a better kind of ad spot. [Disclosure: VentureBeat uses Flite's services for advertising.]
Until now, the company has focused on only web-based ads, but its new Touch Ad Studio changes that. And with up to 30 percent of traffic now coming from people using mobile devices, this move couldn’t have come at a better time.
“When mobile traffic accounted for one percent of your total traffic, it wasn’t a big deal. But with it heading north of 30 percent,” it’s even more important for publishers to monetize that traffic, said Flite founder and CEO Will Price in an interview with VentureBeat.
Publishers can now build custom ads tailored to any kind of touch-screen device via the web or through mobile apps. Ads keep visitors on the content pages rather than sending them away and can include integration with Facebook, Twitter/tweet streams, or YouTube videos. The process for creating ads is also pretty simple, allowing you to essentially drag and drop things into the ad spot using a Photoshop-like system of layers, and publishers are able to see real-time analytics for how well an ad is doing.
The Touch Ad Studio is available for iOS, with Android support coming in the near future.
Flite’s clients include brands and publisher such as L’Oreal, CBS, Charles Schwab, Forbes, General Mills, IDG, Microsoft, P&G, Salesforce, Starcom Mediavest, The Atlantic Universal McCann, Sony Music, AMC Entertainment, Federated Media, Fox News Digital, LinkedIn, Orbitz, Time Warner Cable, Estée Lauder, and Tribune Interactive.
Conde Nast invested in the startup back in August for three percent of the company. Flite has previously raised a total of $26.5 million in funding from investors including Sequoia Capital, General Catalyst, Hummer Winblad Venture Partners, and Northgate Capital.
Check out the demo video below for a closer look at Flite’s new Touch Ad Studio.