Listening to music nowadays is almost universally effortless. But creating it? That’s not so easy.

Solving that problem is the idea behind Play My Tone, a social music maker that mixes, personalizes, and shares your musical creations.

“A couple of years ago, I was dating this girl and I completely forgout about our one month, one week, one day anniversary … I knew I had to move fast,” said founder Ohad Sheffer at the DEMO Conference in Santa Clara, Calif. “Back in the olden days I could have made a mix tape and send it over to her … today it’s about short messages.”

Sheffer says that rather than mix entire tracks, Play My Tone focuses on the sections of songs that users like the most. Sheffer calls it a “hi-fi personal statement.”

But music creation tools are a dime a dozen. So why create Play My Tone?


From VentureBeat
Get faster turnaround on creative, more testing, smarter improvements and better results. Learn how to apply agile marketing to your team at VB’s Agile Marketing Roadshow in SF.

In a word, simplicity. A music lover himself, Sheffer either found that existing tools were too complicated or too rudimentary. Play My Tone, he says, sits nicely in the middle.

“I wanted to create a robust service that was also easy to use,” he said.

Play My Tone is one of 75 companies and 6 student “alpha” startups chosen by VentureBeat to launch at the DEMO Fall 2012 event taking place this week in Silicon Valley. After we make our selections, the chosen companies pay a fee to present. Our coverage of them remains objective.

Photo credit: Stephen Brashear, top image courtesy of olly, Shutterstock.


VB's research team is studying web-personalization... Chime in here, and we’ll share the results.