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Pearl.com cracks open $25.7M investment oyster

For its pearls of wisdom, Pearl.com has raised $25.7 million in its second round of institutional financing.

The site connects people who have questions with people who can answer them. Inquirers select the type of advice they need, enter their query, and identify the price they are willing to pay. From there, they can have a one-on-one question with a verified professional.

Members include doctors, lawyers, mechanics, veterinarians, computer technicians, and electronic and home repair gurus. These experts can help you understand immigration laws, troubleshoot car engine issues, and diagnose health problems. Rather than spending time and money figuring out how to remove spyware from your computer, computer technicians are on hand at Pearl.com to make the fixing process easier. Wondering where the mysterious rash on your face is coming from? Ask a qualified dermatologist, without having to shell out for a clinical visit.

The company has 10,000 professionals in its database spanning 700 specialties. While question and answer sites like Quora are extremely popular and can be effective, there are some questions that are best answered by experts. Your dog’s fate after eating a box of doughnuts is best not left to an anonymous web persona with no legitimate qualifications. That said, maybe it doesn’t need to go to the vet either.

Pearl.com serves more than 10.5 million visitors each month all over the world. It was founded as JustAnswer.com in 2003 by Andy Kurtzig, who wanted to find a trustworthy yet convenient way for his wife to get answers to her constant pregnancy concerns.

Since then, the company has grown in size and revenue. This funding will be put towards expanding the mobile presence and increasing the levels of personalization. Previous investors, including Glynn Capital and Charles Schwab participated in this round, as did new investor Crosslink Capital.

This investment comes just four months after the $25 million Series A in June, bringing the total to just over $50 million.

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