Android developers can now offer fun, free little app samples

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

As of today, Google is allowing developers to build free trial periods into their subscription apps.

Developers can now determine the length of the trial period on the Developer Console, and you can try the Play apps before committing to a purchase. In order to participate in the free trial, you must complete a full transaction through the regular billing flow. You won’t be charged until the trial ends, at which point payment is automatically initiated. You  can cancel your subscriptions at any time.

Back in May, Google launched in-app subscriptions in the Play store that expanded monetization opportunities for mobile products. How to make money off apps is a persistent question within the technology community, perhaps people will actually begin to open their wallets after getting to try it for free.


VB's research team is studying mobile user acquisition... Chime in here, and we’ll share the results.