Media

Apple to stream iPad Mini event online for Mac, iOS, Apple TV

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Apple’s finally going to start streaming its events live again — starting with today’s Apple event, where we expect the iPad Mini to debut, on the Apple TV. Update: Apple just announced that it will stream the event online as well, but only for Mac and iOS users.

Apple TV owners will be able to watch the event via a special “Apple Events” app, MacRumors reports. The event is scheduled to begin today at 10 a.m. Pacific.

Apple hasn’t offered a livestream of an event since October 2010 (that was also only viewable on iOS devices). It’s unclear why Apple has gone so long without streaming its events, as I can’t imagine the cost is much of an issue. Perhaps the company finds it useful to let the media do most of its publicity work when it comes to events.

The Apple Events app also lets you view several older events — clearly catering to the Apple faithful.

VentureBeat will be on the ground at today’s event, so check back for updates and our live blog! We’re also hearing that Apple may debut a 13-inch Retina MacBook Pro and some refreshed computers.