Lerer Ventures launches $36M fund to help fuel NYC startups

With New York rapidly becoming home to many more technology companies, Lerer Ventures is stepping up its investment game.

The early-stage startup firm is adding a $36 million fund to its arsenal, its biggest one so far.

News of the incoming fund emerged last month, though at the time the number reported was a slightly lower $30 million.

Launched in 2010, Lerer Ventures is run by the father-and-son duo Ken Lerer and Ben Lerer, the latter of whom is the CEO of Thrillist Media Group. The fund’s other partners are Eric Hippeau and Jordan Cooper.

Lerer Ventures has been behind a number of big investments as of late. Earlier this month it helped  invest $2.4 million in Google Now-like service Grokr, and last month it fueled a $3.25 million investment in women’s fashion marketplace JOOR.

Other big investments by the firm include those Warby Parker, Rap Genius, MakerBot, and Chartbeat.

Photo: Flickr/Chris Isherwood 

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