Media

DailyCandy delivers its sweet content treats to mobile

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For those of us who like to eat dessert every single day, Daily Candy offers a delectable calorie free alternative. Today, the trendy online publication for women has dished out a new lifestyle app called DailyCandy Scout, where any gal can post items that tickle her fancy.

DailyCandy publishes tasty little nuggets of content relating to fashion, beauty, entertainment, food & drink, home, and kids, and anything that might intrigue a modern, young gal. The content is also localized, with daily digests for 11 cities. Up until now, the material was created and curated by editors and consumed by more than 6 million readers around the country. This new app for iPhone, iPad, and iPod touch will put the users in the editor’s chair, letting them share stuff that inspires them in the moment.

The team at DailyCandy is notably adept at trend spotting, and they are embracing the growing influence of mobile and power of crowd sourcing to engage their fans. The app will feature user-generated content that can be shared, liked, and commented on. Posts that catch the DailyCandy editors’ eyes may get featured on the site as well.  There will also be specific Scout Challenges, such as “scout that street style” or “flaunt those Fall kicks,” and the winners of these challenges will have the chance to earn prizes and publicity.

“DailyCandy is the trusted authority on the latest and greatest in style, fashion, food, and culture” said Alison Moore, DailyCandy’s executive vice president. “With new style trends popping up faster than ever, DailyCandy Scout enables a two-way dialog with our vast community of passionate users.  Our loyal readers can now become our collaborative editors and brand ambassadors — spotting and sharing new trends and insider discoveries — all through the DailyCandy Scout app.”

An elite group of tastemakers, consisting of designers, boutique owners, chefs, TV personalities, entrepreneurs, and bloggers, will form the DailyCandy Scout Society and will also contribute their personal discoveries to the app. These influencers include fashion designers Lauren Moffat and Wren’s Melissa Coker; style entrepreneurs Alison Pincus from One Kings Lane and Birchbox founders Katia Beauchamp and Hayley Barna; chef Bryan Voltaggio from Top Chef fame; TV star Kimora Lee Simmons, and others.

The app provides valuable marketing opportunities for brands who can use the platform to reach, acquire, and engage loyal (and consumptive) fans. Marketing partners can sponsor the Scout Challenges to showcase new products and brand experiences.

DailyCandy Scout makes the content accessible anytime, anywhere, and makes the site more interactive. Now, instead of a brownie or piece of pie eaten in one sitting, DailyCandy can be consumed like a bag of M&Ms, carried around and enjoyed all day.