StumbleUpon finds its way to Windows 8 with its most distinctive app yet

NOTE: GrowthBeat tickets go up $200 this Friday at 5pm Pacific. VentureBeat is gathering the best and brightest in modern digital marketing to help declutter the landscape, simplify the functions, clarify the goals, and point the way to success. Get the full scoop here, and register by Friday to save!

Content-discovery service StumbleUpon is fueling new life into a 10-year-old product that was once teetering on the edge of irrelevancy. The most dramatic evidence of such can be seen in the its just-released application for Windows 8.

“Another day, another StumbleUpon app,” you moan.

I hear you. Yes, the Windows 8 application embodies all that’s shiny and new in StumbleUpon’s sexed-up version of its website, and it certainly matches its new iOS application in color and style. But here’s the thing: The Windows 8 app does all these things in a way that’s distinctly delightful and representative of the special characteristics of Microsoft’s PC and tablet-friendly platform.

“The dynamic, visually rich interface and interaction model of the Windows 8 operating system are a natural fit with StumbleUpon, which aims to bring surprise and fun to the experience of finding great stuff on the web,” StumbleUpon vice president of product Cody Simms said in a statement.

Here’s what he means: The StumbleUpon application uses Windows 8 live tiles as an instant way to view dynamically recommended articles, photos, videos, recipes, and so forth from the Start screen of their desktop or tablet.

When inside the application, a grid of bright photo thumbnails acts as the homepage and provides a visual collage of sorts. From here, you can choose a fetching thumbnail as a stumbling off point and start browsing in an uncluttered, full-screen view. Alternatively, you can pan to the right of the homepage to see a hodgepodge of trending stories, friends’ stumbles, and expert curators’ picks.

Something else you won’t find in any of StumbleUpon’s other reimagined applications is a feature called “Snap View.” The option, a multitasking characteristic of the Windows 8 software, allows you to stumble while using other applications. In this mode, you can snap StumbleUpon to a quarter of the screen, so that content recommendations flow into the column as you perform activities inside other apps.

StumbleUpon for Windows 8 is the startup’s first application for Windows. The app originally started as a hackathon-style project, but it was so impressed by the machination that the app was fast-tracked through to full production status and developed in just two months.


We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we'll share the results with you.