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Tastemaker makes interior design available to everyone

I will admit that my decorating habits have not evolved since college. I still throw a couple Bohemian rugs on the floor, tack up images of art that I like, and call it a day. For people with no aptitude for interior design, or without the budget to hire a designer, a startup called Tastemaker endeavors to make professional interior decorating available to everyone.

Tastemaker is still in the invite-only stages and is collecting a seed round of $1.7 million. You “create a room brief” by submitting photos of your space and filling out a design questionnaire with information about yourself, your style, preferences, home, needs and so on. Vetted decorators on the platform respond with their ideas, and you pick the designer you like the best.

You state what you’re willing to pay for design and furnishings before the process begins, and decorators will source products to fit that budget. The overall price includes a consultation and a physical design box which includes a detailed custom floor plan, room elevations, shopping list with where to buy, and DIY alternatives.

When the box arrives, you follow instructions to make the design a reality. It is up to you to decide how much work you want to do on your own and how much you want to outsource. For example, you can save money by painting the room yourself rather than hiring a contractor.

The company has not yet responded to inquiries about the raise. Tastemaker was founded in 2012 and the team of four is based in San Francisco. Read the SEC filing.

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