Enterprise companies tackle mobile marketing automation slightly differently—and that's why they're on top. Register today for this free VB Insight webinar
with AEG's VP of Social and Marketing on May 28th
James Bond cannot possibly use the same gadgets, tools, or automobiles as you and I. It’s just a law of nature.
So in Skyfall, 007 is using a 13-megapixel-equipped Sony Xperia T, running Google’s Android mobile operating system.
Sony has launched phones with Bond before, showcasing the K800i in Casino Royale and the c902 in Quantum of Solace. Perhaps Skyfall will bring a big dollop of solace to Sony this year, as its latest earnings have shown widening losses.
After selling just 30 million phones in 2012 so far — Apple sold 27 million and Samsung sold 57 million in just the last quarter — Sony is aiming for 50 million for 2013.
Above: Sony Xperia T
Image Credit: Sony
Bond, James Bond, does not use the phone’s built-in NFC, but he does flash the camera in a not terribly subtle product placement. The Xperia’s impressive 13-megapixel camera is fully accessible just 1.5 seconds from standby, records in 1080P high-definition, and includes Sony’s face and smile detection technology. And Sony included a relatively recent version of Android in the 4.55″ smartphone: Ice Cream Sandwich.
One neat feature for Bond fans: Sony is apparently including some exclusive Skyfall behind-the-scenes footage, wallpaper, ring tones, and more.
After all, who wouldn’t want the Bond theme as their ringtone?
Image credit: Skyfall