Apple is showing off its latest product, the iPad mini, within a new commercial that features it side by side with the regular iPad. Both screens are running Garageband with a Piano on their screen, as you can see in the video above.
Rather than hearing the ominous product spokesman voice, Apple has chosen to play a duet between the devices. It’s a subtle way of pointing out that the iPad mini’s biggest selling point is its size, which anyone with a pair of eyeballs can see.
This is indeed the same commercial that ran during Apple’s Media event weeks ago where it initially debuted the device.
Mobile developer or publisher? VentureBeat is studying mobile app analytics.
Fill out our 5-minute survey
, and we'll share the data with you.