Apple is showing off its latest product, the iPad mini, within a new commercial that features it side by side with the regular iPad. Both screens are running Garageband with a Piano on their screen, as you can see in the video above.
Rather than hearing the ominous product spokesman voice, Apple has chosen to play a duet between the devices. It’s a subtle way of pointing out that the iPad mini’s biggest selling point is its size, which anyone with a pair of eyeballs can see.
This is indeed the same commercial that ran during Apple’s Media event weeks ago where it initially debuted the device.
VentureBeat is studying marketing automation
, and we’ll share the data with you.