Sticking to a less is more ideology, Google today stripped off the sidebar from its extremely popular search results page.
The very noticeable tweak is meant to keep your eyes on what matters most and to make the company’s search experience consistent across web and mobile environments.
“You’ll notice a new simpler, cleaner design on the search results page,” Google search lead designer Jon Wiley wrote in a blog post. “With the new design, there’s a bit more breathing room, and more focus on the answers you’re looking for, whether from web results or from a feature like the Knowledge Graph.”
Google has pared down the search results page so that there’s more white space surrounding results. The menu of “web,” “images,” “maps,” and other search options, previously contained in the left-hand sidebar, has been minimized and repositioned above results (as pictured below). More specific filters are now accessible from a “Search tools” button, which reveals on-click advanced search options around time, results, and place in drop-down menus, as opposed to forcing the searcher to scroll down to view all options in the soon-to-be retired sidebar.
Google said the sidebar-less search results page is being rolled out now to Google.com users in the U.S.
Search photo via Shutterstock
Our upcoming GrowthBeat event — August 5-6 in San Francisco — is exploring the data, apps, and science of successful marketing. Get the scoop here, and grab your tickets before they're gone!