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Mobile advertising platform Trademob is announcing a $15 million round of funding tomorrow. This German company applies data analytic technology to marketing so app developers can optimize their active users, in-app engagement, and revenue.
Trademob has partnerships with over 100 mobile ad networks so its customers have access to worldwide distribution opportunities. It draws together information across all these networks, providing real-time tracking and analysis of user interaction and marketing efforts. All this data is consolidated into actionable reports that businesses can use to inform their advertising campaigns. Clients include eBay Classifieds, Universal Music, as well as a long list of European applications.
Trademob launched in November of last year and since then as seen monthly growth in revenue and the client base. Its platform reaches more than 500 million smartphone users and this round of funding will be put towards growing its global presence. The investment was led by Kennet Partners, which put in $12.5 million, supported by money from existing investors Tengelmann Ventures and High-Tech Grunderfonds.
VentureBeat’s VB Insight team is studying email marketing tools.
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