Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
A few months ago when Facebook admitted defeat and went native with its iOS app, some thought it was a death-knell for HTML5. But most of the 4,034 developers in a recent survey disagree — vehemently.
In fact, according to the recent survey by mobile app tools vendor Kendo UI, 94 percent of developers are either using HTML5, or plan to start using it this year, leaving only a minuscule six percent who have no plans to develop with HTML5 before 2013 rolls around in just two short months.
That’s the kind of stat that is sometimes easy to manipulate when there’s a larger percentage in the wishy-washier “planning” segment, but not in this case, with a full 63 percent of developers using HTML5 today.
Given the numbers who are already using HTML5, it’s no shock that 82 percent of developers also say that the technology will be important to their jobs in the next year, and a further 12 percent believe it will be become important within the next two years.
Developers’ rationale for using and preferring HTML5 is no shock to anyone who’s ever developed native apps for multiple mobile platforms. Sixty-two percent said that HTML5’s ability to enable cross-platform support was an important factor in choosing the technology, with another third saying that the availability of tools and code libraries make it appealing.
But the biggest reason developers like HTML5?
And what about Facebook’s move away from HTML5. Apparently, that hasn’t shaken developers’ belief in the technology — half of them weren’t even aware of the move. Of those who did, however, while 17 percent had less faith in HTML5 after the news, 18 percent had more faith.
The survey is obviously from a company with a vested interest in HTML5 adoption, but it jibes with what I’ve heard from people like Andi Gutmans, key developer of the PHP programming language and current CEO of Zend, who is pushing what he calls cloud-connected mobile apps and just released a version of Zend Studio that enables developers to build native mobile apps with familiar web technologies.
Which, frankly, just makes sense if you don’t want to build the same app three times for iOS, Android, and Windows Phone … and if your app is not the most computationally intensive app in the world and absolutely needs to be fully native for performance reasons.
photo credit: codepo8 via photopin cc
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results