Because some things are better kept to yourself, Pinterest today launched a new feature called “Secret Boards.” The boards allow members to pin in private for the first time.
Two-year-old Pinterest makes a popular web and mobile service for tacking digital goodies such as favorite recipes, home decor must-haves, and fashion finds to collections called boards. Today, the service is finally adding a way for people to collect and store these digital treasures without fear of public scrutiny.
“We hope that secret boards will make Pinterest even more useful,” the company announced in a blog post. “You can use secret boards to keep track of holiday gifts, plan a special event, or work on a project you aren’t yet ready to share with the rest of the world.”
Members can create the new private spaces at the bottom of their profiles on the web, or opt to add a new board as usual and toggle the “secret” button on. Users can also start Secret Boards from the bottom of the “Boards” tab in Pinterest’s iPhone and Android applications, so long as they’re running the most recent version of each app. Secret Boards can be used solo or members can invite select friends to pin in private with them.
Secret Boards are currently being rolled out to members as a test, the company said.
VB’s research team is studying mobile user acquisition... Chime in here, and we’ll share the results.