In another sign that we are in the era of Tim Cook’s Apple, the company has donated $2.5 million to the American Red Cross to help victims of Hurricane Sandy.
Under Cook, Apple has become a more publicly charitable company. One of the first things Cook did as CEO, for example, was to start matching employee contributions to nonpofit organizations up to $10,000 per year.
A letter sent from Cook to Apple employees, which was obtained by 9to5Mac, shows how Cook is different from Jobs when it comes to a devastating event like Sandy.
“For the past week, our thoughts have been with those affected by Hurricane Sandy and its aftermath,” Cook wrote. “And Apple employees and customers the world over have raised millions of dollars toward the relief effort so far. But we can always do more.”
The sum donated by Apple will join the “millions” donated by iTunes customers and various Apple employees. (If you’d like to donate to the American Red Cross, click here.)
Check out Tim Cook’s letter in full below:
Top photo: Dean Takahashi/VentureBeat
Our upcoming GrowthBeat event — August 5-6 in San Francisco — is exploring the data, apps, and science of successful marketing. Get the scoop here, and grab your tickets before they're gone!