Business

Apple gets charitable with $2.5M donation for Hurricane Sandy relief

Above: He says Apple employees are doing the best work of their lives.

tim-cook

In another sign that we are in the era of Tim Cook’s Apple, the company has donated $2.5 million to the American Red Cross to help victims of Hurricane Sandy.

Under Cook, Apple has become a more publicly charitable company. One of the first things Cook did as CEO, for example, was to start matching employee contributions to nonpofit organizations up to $10,000 per year.

A letter sent from Cook to Apple employees, which was obtained by 9to5Mac, shows how Cook is different from Jobs when it comes to a devastating event like Sandy.

“For the past week, our thoughts have been with those affected by Hurricane Sandy and its aftermath,” Cook wrote. “And Apple employees and customers the world over have raised millions of dollars toward the relief effort so far. But we can always do more.”

The sum donated by Apple will join the “millions” donated by iTunes customers and various Apple employees. (If you’d like to donate to the American Red Cross, click here.)

Check out Tim Cook’s letter in full below:

Top photo: Dean Takahashi/VentureBeat
Letter: 9to5Mac


Mobile developer or publisher? VentureBeat is studying mobile app analytics. Fill out our 5-minute survey, and we'll share the data with you.