Business

Fab goes to free shipping. Permanently.

NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

We can’t bear to say it, but the holidays are sort of upon us, and design-centric flash sales site Fab.com is getting into the swing of things early with free shipping.

There’s no special code, and this isn’t a limited-time offer just for December. From now on, orders over $75 ship free — and really, aside from the odd tee shirt, if you’re going to shop on Fab, you’re likely planning on dropping $75 or more anyhow.

It’s also not just for the U.S.; free shipping will be a global rollout.

“It’s the right thing to do for our customers — just as removing the login requirement was,” the company noted in an email.

Fab reps say that all but around 2 percent of Fab products qualify for free shipping. You’ll see all eligible items appear on the site now with a small, gray truck icon next to them.

A couple of weeks ago, the company also launched its holiday-themed pop-up shops, each with a specific demographic in mind — moms, design nerds, pet parents, etc. And just a month earlier, the startup launched a lineup of sleek mobile apps for on-the-go Fabbing.

Looks like the Fab team is prepping for a very merry Q4 indeed.


We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we'll share the results with you.