Twitter introduces new ‘tweemail’ feature (no, this has nothing to do with ‘Survivor’)

Connect with leaders from the companies in this story, in real life: Come to the fourth annual VentureBeat Mobile Summit April 14-15 in Sausalito, Calif. Request an invitation.

So you want to share that tweet, but you don’t want to retweet it. And you don’t want to copy, paste, and email, or take a screenshot and send it. Twitter will soon have a solution for you.

According to Twitter’s blog, the social network is now rolling out a share-this-tweet-via-email feature. Or, as I like to call it, “tweemail.”

If that sounds a little odd from a communications utility that already enables massive amounts of sharing via its own tools on its own service, that’s because it is. But Twitter has a method to its madness, and it’s all about reaching new users:

Of course, you can retweet any of these to your Twitter followers, but sometimes you want to share with another group, like your college roommates or your parents or a friend who isn’t yet on Twitter.

The feature will be rolling out over the next few weeks, Twitter says. A “More” icon will be show up next to the reply, retweet, and favorite buttons. Click it, select email, and Twitter email the tweet, with a comment or introduction, to whoever you wish.

(That does bring up the question: What else will be added with email under the rather nebulous heading of “more.”)

No doubt Twitter will use the email address you send — and the tweemail itself — to market its services to those who are not yet tweeting.

photo credit: factoryjoe via photopin cc

VB's working with marketing expert Scott Brinker to understand the new digital marketing organization. Help us out by answering a few questions, and we'll help you out with the data.
blog comments powered by Disqus