Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
Big retail chains that make a big deal about Black Friday shopping sales are now using Facebook to give their true fans special discounts, shipping perks, and bespoke apps as holiday shopping begins.
Macy’s, FedEx, Gap, Kohl’s, and a slew of other big-name brands are getting in on the action. Here are the some of the bigger, better deals you’ll find on the network, as sent to us by a Facebooker with her finger on the pulse of holiday shopping.
FedEx’s Ship to Friends app: This magical doohickey lets you ship packages to your Facebook friends directly from the web app. It’ll also notify your friends via Facebook that they’ve got a package on the way. Downside: You still have to know your friends’ physical address, and you have to go to FedEx eventually to drop it off. Bummer, dude.
Score: 3 out of 10 We can’t figure out why you wouldn’t just go to FedEx and take care of the whole shebang there.
Gap’s Facebook photo-fueled holiday cards: Instead of painstakingly hand-writing addresses and licking envelopes until you’re nauseated, give this a try. Gap will let you design and send holiday physical, customized postcards to your loved ones free of charge. There’s a wee Gap logo on the finished product, but the main image is a photo from your Facebook galleries, selected by you. If you don’t have the address of your loved one, Gap will take an email address and work it all out for ya.
Score: 7 out of 10 It’s just a postcard, but it’s cute and free.
Tiny Prints’ 25 percent discount for Facebook fans will is a nice incentive to check out the beautifully designed holiday cards and address labels from this web-based stationery shop. Using the code FBHOLIDAY at checkout unlocks the discount.
Score: 8 out of 10 Tiny Prints’ merch is actually pretty sweet, and a 25 percent off ain’t bad, either.
Fab’s Facebook exclusive offer: Our fave flash sales site is discounting its famous Beardo bendable mustache hat to Facebook fans for $24 (the normal list price is $34). A must-have for chilly hipsters and assorted goofballs on your gift list.
Score: 5 out of 10 It’s a weird little hat, but the Internet loves it.
Kohl’s Toys for Tots campaign: The department store’s 2012 holiday campaign is really something special. The Kohl’s social media elves are tracking Likes on the company’s Facebook page and will donate $1 to Toys for Tots for every new like from Nov. 23 through Dec. 24. The total amount of money donated to the charity will cap at $500,000. Fans will also receive exclusive offers and can help select items to go on sale by voting.
Score: 10 out of 10 Kohl’s really gets the holiday spirit: Giving is better than shopping!
Assorted other deals include:
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results