Everything is bigger in America, from the burgers to the trucks to the quantities of data.
Lattice Engines, which bills itself as “Big Data for Big Sales,” is bulking up with big money. Today the company announced closing a $20 million round with venture capital big whigs New Enterprise Associates and Sequoia.
Lattice’s salesPRISM platform analyzes data and delivers real-time reports with specific and actionable data to sales representatives, who can use the information to generate leads and close deals. Its “secret sauce” (for data, not burgers), is the use of predictive analytics to help sales people anticipate their customers’ behavior.
According to Lattice, the technology can increase pipeline opportunities by up to 75%, triple conversion rates, and double cross-sell rates at existing customers. These results have helped the company double its enterprise customer base, win multiple awards, and work with big organizations like Adobe, ADP, Cox Communications, Dell, Staples and SunTrust.
Lattice is based in San Mateo. This is its third round of institutional funding. Read the press release.
VentureBeat and marketing technology analyst David Raab are working on a new Marketing Automation usage and ROI study
. If you currently use a marketing automation system, help us out by answering the survey.
If you do, we'll share the resulting data with you.