Today, the company launched its flagship solution (also called AgilOne) and announced the closure of a $10 million round of investment.
AgilOne provides cloud-based predictive marketing intelligence to help marketers figure out what their customers are going to do next. The platform serves as a “data scientist in the cloud.” It not only helps teams make sense of large quantities of data, but also make smarter marketing decisions and address issues of acquisition, retention, and reactivation.
Predictive algorithms monitor clients’ sites for risks and opportunities and send alerts about what is happening in the customer base. AgilOne then applies machine learning to show the reasons behind trends and results, and provides dashboards for measuring and analysis. Detailed customer profiles are also available, so marketers can quickly react to their customers’ behavior.
The platform is tailored to high-volume marketers and it works with large corporations such as Bosch, ideeli, Moosejaw, PetCareRx, and Shazam. Many marketing professionals do not have a background in complex math, and AgilOne seeks to give them the information they need without it.
The $10 million in financing was led by Mayfield Fund, with participation from Sequoia Capital who led the $6 million Series A last year. The money will be put towards expanding sales, marketing, and engineering efforts. AgilOne is based in Mountain View, California.