Don’t call it a home run, but slumping deals company Groupon isn’t striking out with Major League Baseball — quite the opposite, actually. The organizations announced Thursday that Groupon is now the official daily deals site of MLB.com.
The arrangement between Groupon and MLB Advanced Media, the interactive media company behind the MLB, is a multi-year partnership where the deal provider will use its GrouponLive events system and its mobile app to serve up deeply discounted offers for some of the 30 professional baseball teams in the league.
Cheap tickets — hey, Padres, you listening? — and sale merchandise are the obvious plays but Groupon said the deals will go beyond discounted goods and admission and cover “unforgettable ballpark experiences.”
That ambiguous statement deserves a snicker or two, though GrouponLive GM Greg Rudin amended his lofty promise by adding that the experiences could be anything from World Series tickets and batting practice opportunities to the chance to throw the first pitch at a game or tour your team’s locker room. Again, Padres, are you listening? Wink. Wink.
Sure, the partnership isn’t the biggest of the deals, but the news certainly beats laying off 10 percent of staff or demoting your CEO.
Since professional baseball is on sabbatical while football and basketball take center stage, you can expect these MLB deals to appear once the 2013 season rolls around.
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