“We’ve seen click-through rates of over a hundred percent within a photo,” ThingLink chief marketing officer Neil Vineberg told VentureBeat during a call today.
“With multiple tabs and hotspots for more information, each ThinkLink image has multiple engagement points.” This is what it looks like on Twitter — it’s an HTML5 entity with an image, intelligence, links, and layers.
“If you force ads on people, they avoid it,” Vineberg says. “But if you give them content in a photo, they like to discover it.”
For example, car company could tweet a picture of the latest Ford Mustang and enable mouseover points for details about specs, pricing, and performance, giving Twitter followers multiple touch points to connect, all in the same tweet.
ThingLink offers an online tool to create the interactive images. To create the image, you simply upload an picture, identify hot spots, and add text and links. Dropping in a product listing from eBay or Amazon brings up the photo, description, price, and a “buy now” link.
The service is free for individuals and brands, but the company does offer business accounts that add more customization options; analytics on views, hovers, and clicks; and improved engagement. Brands that sign up pay on a CPM basis.
“Our traction has been phenomenal,” Vineberg said, while declining to provide specifics. “When you add interactivity to the image, it’s like adding steroids to the engagement.”
ThingLink works on any site or blog as an embed, just like an embedded YouTube video, and obviously works within the Twitter feed. But the company would also like to work on Facebook. Currently, users need to add an app to view ThingLink images within their Facebook stream.
“We’d love it if Facebook would make Timeline compatible with ThingLink,” Vineberg said. “I think it’d be a real positive for Facebook too.”
Image credit: Doro via ThingLink