Mobile

Adfonic Global AdMetrics Report: 108 billion mobile ad requests say iPhone still king for advertisers

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large_4289306527Despite the massive growth of Android smartphones, advertisers still covet iPhone users more than any other platform.

Even though Android grew to 75 percent market share last quarter, Apple’s iPhones, iPads, and iPod Touches gained three percentage points of ad impressions while Android lost a point, according to mobile ad network Adfonic, which unveiled its third-quarter Global AdMetrics Report this morning.

iPhone was the most popular device for advertisers, with 26 percent of all ad impressions sold by Adfonic. iPad was second at 7 percent, followed by iPod Touch at four percent. Samsung’s Galaxy S2 won 4 percent of ad impressions, which the newer Galaxy S III saw only a single percentage point.

Samsung, of course, makes a much wider range of devices than Apple, in a variety of price points. Still, Apple devices accounted for 37 percent of all ad impressions, to Samsung’s 24 percent. Overall, however, Android beat iOS in aggregated impressions, with a 45 percent.

Top devices and platforms

Above: Top devices and platforms – global

Image Credit: Adfonic

When it comes to tablets, the numbers are even more skewed.

iPad accounted for 63 percent of all tablet ad impressions, with the next nine tablets — all of which run Android — accounting for just 20 percent of Adfonic’s ad impressions. Those ten tablets include the Galaxy Tab from Samsung, with 4.9 percent share, the Kindle Fire, with 3.6 percent, and three other Tab models with a combined 7 percent.

Top tablets

Above: Top tablets – global

Image Credit: Adfonic

In North America, Android actually has a stronger grasp on the market, with a 56 percent share of ad impressions compared to iOS’s 31 percent. iOS devices to have a slightly higher click-through rate (CTR) on ads — 1.12 versus Android’s 1.08 — and therefore a higher cost: $1.20 for a thousand impressions versus $1.00 on Android.

Interestingly, however, Samsung Android devices have an even higher CTR at 1.28.

Top devices and platforms - North America

Above: Top devices and platforms – North America top three devices in North America are

Image Credit: Adfonic

Oddly, not one of the top three devices in North America is Android-based, and only two are iOS-based. Which means that yes, RIM still has a relatively successful device in the market, the BlackBerry Curve, with 4.5 percent of ad impressions.

Of course, iPhone with 22 percent and iPod Touch with 8.7 percent beat out the Curve, and the next seven devices are all Android-based, lead by the HTC EVO 4G.

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Above: Top mobile devices – North America

Image Credit: Adfonic

Briefly, iPhone is also tops in Europe, with 31.6 percent of ad impressions, Asia, with 32.9 percent of impressions, South America, with 27.1 percent, and even Africa, with 22.7 percent.

photo credit: JD Hancock via photopin cc


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