Google+ numbers revealed: 500M upgraded, 235M active across Google sites, 135M on stream

NOTE: GrowthBeat is less than 2 weeks out! VentureBeat is gathering the best and brightest in modern digital marketing to help declutter the landscape, simplify the functions, clarify the goals, and point the way to success. Get the full scoop here, and buy your tickets while they last.

Along with announcing a new Communities feature for Google+ today, Google also finally gave us some updated stats on Google+.

More than 500 million users have upgraded to Google+ accounts, while 235 million are actively using Google+ features (like +1′ing apps, or following friends in Google Search), Google Senior Vice President Vic Gundotra said in a blog post today.

135 million users are active in the  Google+ stream proper, the service’s equivalent of Facebook’s news feed. The numbers show significant growth from June, when Google+ only had 250 million total accounts and 150 million monthly active users.

“This enthusiasm, we think, stems from our building tools that build real relationships — in a live hangout, around a breathtaking photo, or with an inner circle of friends,” Gundotra wrote.

While far from Facebook’s 1 billion monthly active users, the growth shows that Google+ isn’t something to be ignored. Even if you don’t use the service as a true Facebook replacement, it’s becoming increasingly complementary to Google’s other services. That makes it something of a social networking Trojan Horse for Google, and an increasingly bigger threat to Facebook.


We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we'll share the results with you.