Twitter who? Instagram cozies up to places pal Foursquare

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Days after giving the finger to Twitter, Instagram has puckered up to give life-long places partner Foursquare a big, wet kiss.

Foursquare, the social network centered around places, announced Wednesday that the Instagram iOS application now includes a special Foursquare button that directs people over to its places app for additional information.

The new, checkmark-styled button shows up atop all place pages inside the Instagram experience (as pictured below). Click on a venue from the Instagram stream, tap the Foursquare button on the venue page, and voilĂ ! You’ve been transported to the venue’s Foursquare page, where you can save the place to one of your to-do lists and read up on tips.

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The idea, at least on Foursquare’s end, is to encourage people to save their Instagram finds for later.

“It’s something we’ve chatted with Instagram about for a while,” a Foursquare representative told me. “The integration between the two makes a ton of sense, because when you see an interesting place on Instagram, you can tap right over to Foursquare and save it to your to-do list, and then Foursquare can remind you about it when you’re nearby.”

The logic behind Instagram’s decision to include the Foursquare button, and give it such a prominent position inside its popular app, is a little unclear. The companies have always had a close relationship (Foursquare powers Instagram’s location database), but this additional promotion seems unnecessarily chummy. Also, consider that Facebook, Instagram’s new owner, was once considered a challenger to Foursquare.

Whatever the reason, Instagram just gave Foursquare the gift that keeps on giving: exposure.

Photo credit: Mike Baird/Flickr


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