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Google has introduced several new videos that show how online shopping sites often frustrate users by not giving them accurate search results, making them input awful captchas, or suggesting items not related to what they’re buying.
The videos simulate some of the frustrations of online shopping by playing out those experiences in real life. The company wrote on its Google Analytics blog late last week:
With the holiday shopping season in full swing, it’s important to ensure your website and digital marketing is running on all cylinders. Your potential customers should be able to find what they need on the digital shelf as easily as in real life. Sadly, many sites leave visitors frustrated – losing potential customers. However, the advantage of your online storefront is that you can understand where you’re losing customers and work to improve your shopping experience.
For the holiday season, our team at Google Analytics thought it would be helpful (and fun) to demonstrate how missteps on the digital shelf play out in real life.
The post goes on to make suggestions on how to improve sites to make the experience less agitating. One such tip is to optimize your landing pages: “Always make sure your landing pages meet your users expectations. Be sure your ad text leads visitors to a page that matches what was featured in the ad.”
Check out the hilarious videos below:
VentureBeat’s VB Insight team is studying email marketing tools.
Chime in here, and we’ll share the results