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Along with Saved by the Bell and and leggings, the generation before now also worked with old IT systems.
To transition these companies into the new world of cloud-based operations, Fruition Partners has raised $12 million. FP assists companies with every step of the transformation process, from pre-discussions through implementation, platform development, management services, and training. It is an implementation partner of the cloud IT management service ServiceNow, which has experienced high-demand and also contributed to Fruition Partner’s growth.
In 2012, Fruition Partners signed on 150 new customers. Clients include Coca-Cola, General Electric, Delphi, Fox, H&R Block, Target, Tiffany & Company, Viacom, and Yale University. To remain cost-effective and efficient in the era of cloud computing, it is imperative they transition to more modern systems.
This first institutional round was led by Trident Capital, a venture capital and growth equity firm based in Silicon Valley. It will be used to accelerate growth and expand sales, marketing, and delivery efforts. Fruition Partners is based in Chicago.
VentureBeat’s VB Insight team is studying email marketing tools.
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