Big Data

When big data is a big waste … and PowerPoint kills productivity more than a martini at lunch

How can big data and smart analytics tools ignite growth for your company? Find out at DataBeat, May 19-20 in San Francisco, from top data scientists, analysts, investors, and entrepreneurs. Register now and save $200!

Business analytics app maker Roambi surveyed its customers recently to find what works and what doesn’t work in business data, analytics … and office life.

Apparently, meetings and PowerPoint slides kill more productivity than an alcoholic lunch. And, more than 50 percent of business data is locked away in inaccessible or unfriendly formats, resisting executives’ efforts to review, learn, and react to the most important information in their companies.

Roambi produces apps that free data from spreadsheets and databases and bring it alive in magazine-style graphical layouts, with charts and interactive graphics. More than 100,000 businesses and executives use its products, and the company surveyed those users to learn what works and what doesn’t in business and data.

Roambi's iPhone app

Above: Roambi’s iPhone app

There’s a great deal of anxiety about data  in the business world, the survey found.

For instance, 21 percent of those executives said that they could only review and derive value from 10-15 percent of their business data. Another 29.6 percent said they could see and act on between 25 and 50 percent of their business data. For 10 percent, key business data was simply inaccessible.

To deal with the problem, over two thirds of businesses said that business intelligence services were critically important investments in 2013, followed closely by mobile hardware and security.

Of course, good data — and good data tools — are one key to improving productivity. But the survey also asked about other productivity issues.

The top-rated productivity devices were laptops, with 40 percent of executives agreeing, followed by iPads at 30 percent and iPhones at 26.5 percent. Desktop PCs were rated only fourth, followed closely by coffee — and having a meeting canceled unexpectedly.

(And I thought I was the only one who was happy when that happened.)

On the time-wasters and productivity-killers side, however, meetings are unsurprisingly first, followed by PowerPoint presentations. And, perhaps astonishingly, office watercooler chats, Facebook and Twitter browsing, and multi-tasking were all rated more harmful than having an alcoholic drink over a business lunch.

Roambi says that 20 percent of the Fortune 50 companies use its tools for data visualization.

photo credit: || UggBoy♥UggGirl || PHOTO || WORLD || TRAVEL || via photopin cc


VB's working with marketing expert Scott Brinker to understand the new digital marketing organization. Help us out by answering a few questions, and we'll help you out with the data.
blog comments powered by Disqus