Ready to kiss and make up, Instagram releases new filter and support for 25 languages

Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here!

camera photo mobile

Ending a rocky week on a high note, Instagram released new versions of its applications for iPhone and Android. The Facebook-owned photo-sharing property added and improved support for 25 languages and unveiled a spiffy new filter called Mayfair.


Instagram for iPhone version 3.4.1 and Instagram for Android version 3.4 now allow for 25 language translations including Danish, Japanese, Korean, Greek, and German. Both applications also include Mayfair, a filter with a thin black border, “warm pink tone,” and “subtle vignetting that brightens the center of the photograph.”

The Instagram for iPhone application also received a few additional tweaks such as native Facebook integration for iOS 6 users, the option to select photos from albums other than the device’s camera roll, and a bunch of bug fixes.

The Android application, meanwhile, just got super brand-friendly. Now, Facebook Page moderators can connect their accounts to Instagram and share directly from the Android application to their brand page.

The updates, particularly the new filter and Page support, may help partially appease Instagram users who were more than a little displeased when Instagram changed its terms of service earlier this week. The photo-sharing app has since backtracked, but some users likely still view the app and its eventual plans to monetization with trepidation.

Photo credit: maaco/Flickr

VentureBeat’s VB Insight team is studying marketing analytics... Chime in here, and we’ll share the results.