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Today is Christmas Eve, and the online Santa Trackers are live and plotting the big, red elf’s every move.
Google’s tool is our favorite, and longtime Santa-stalkers will notice some upgrades to the interface. You can see how many presents he has delivered, how much distance he’s traveled, a constantly changing roster of locations and destinations, and even status updates.
All that data is on the dashboard; it also has a super-cute map view, complete with Santa-in-his-sleigh animations. Anytime you click on one of the present-shaped map pinpoints, you can see photos and a Wikipedia entry on that part of the world — just in case your sugar-high-peaking little ones have the requisite focus to do a bit of learning on Christmas Eve.
And if learning is out of the question, you can check out Santa’s Village for freebies and games, including perennial favorite Santa Phone Calls.
“We’ve received this special preview from one of Santa’s many developer elves, who are hard at work in the North Pole helping Santa prepare for his big day,” says Google of the shiny new toy.
“Santa’s dashboard — featuring the latest and greatest in Google Maps technology and sleigh engineering — will allow you to follow his progress around the world, and also learn a little about some of his stops along the way.”
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results.