Mobile

Windows Phone Store added 75K apps this year. But will this lead to a brighter 2013?

Microsoft has released some illuminating stats regarding its Windows Phone Store’s performance in 2012: 75,000 apps published and 300,000 app updates.

On its Windows Phone Developer Blog, Windows Phone Store leader Todd Brix said people have downloaded 54 apps each on average, showing that they are hungry for apps and new experiences with their phones.

Brix writes:

Our big goal this year was to establish a new, scalable platform on the phone and in the cloud upon which we can better achieve our mission: to provide a confident, convenient, and customized app experience for our customers across the world and enable developers to rapidly innovate and realize opportunity.

We literally set a new foundation this year with the deployment of all-new infrastructure – new client platform, new developer toolset, new Dev Center, new catalog infrastructure, and all-new global service. I know transitions can be frustrating, but it is now complete and customers and developers are already beginning to reap the benefits with a better app and store experience, faster performance and more robust tools.

As a direct result of our investments, Windows Phone customers now download, buy, and use more apps than at any time since we first launched Windows Phone 7 two years ago. On average Windows Phone users have downloaded 54 apps each to personalize their phone experience around the people and information they care about most.

While the Windows Phone platform has steadily improved and has stronger smartphone and app options, sales appear to be relatively slow thus far. The big question is if consumers in the U.S. and around the world will try out Windows Phones when iPhone and Android devices own the majority of market share and mind share. You could also ask the same question about RIM’s BlackBerry 10 OS, which will show up in devices hitting in the first quarter of 2013.

Do you think the Windows Phone platform will have a good 2013?

Steve Ballmer screenshot via VentureBeat


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