If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
AT&T’s quest to attract developers (and make you hate it less) is off to a strong start in 2013.
Today at AT&T’s Developer Summit Keynote, held alongside CES in Las Vegas, the carrier announced three new platforms to show its commitment to new technologies: Digital Life, a nationwide home security and automation service; Mobile Payments; and Connected Car. To give an idea of what’s possible with smarter cars, AT&T showed a video that featured a car with a huge touchscreen and a life-like voice.
The three platforms aren’t anything new for the tech industry, but by announcing its support, AT&T is placing a very public bet on the future. And of course, it helps that all of these platforms will be intimately tied to its mobile network.
Before diving into the above platforms, AT&T chief technology officer David Christopher discussed a few of the telecom giant’s new API solutions. AT&T is working on a new advertising API that will give 80 percent of revenue to developers, as well as a Call Management API.
Digital Life will launch in eight markets in March. The home security aspect will be monitored 24/7 by call centers in Atlanta and Dallas.
“This market is completely unpenetrated,” said Glenn Lurie, the president of emerging enterprises for AT&T. He pointed out that less than 20 percent of U.S. homes had some sort of home security, even though AT&T’s own research found that many more consumers wanted it. Mostly, AT&T found that consumers wanted more features and value out of home security.
Digital Life is more than just home security for AT&T. It also provides the capability to control just about everything in your home. You can use it to set the temperature and energy consumption in your home while you’re out. It can send you a notification if you have a water leak, and it will even be able to completely shut off the water. AT&T has built apps for every mobile platform, as well as HTML 5.
“It gives you control of your home again anyplace, anytime you want it,” Lurie said.
VB's research team is studying mobile user acquisition...
Chime in here, and we’ll share the results