Media

Pandora pumps up the volume on its automotive strategy with new Chrysler deal

Pandora announced a new agreement today that will put its streaming music service into automobile maker Chrysler’s line of vehicles, it announced today at the 2012 Consumer Electronic Show.

While Pandora usually gives a lot of attention to expanding its profile on mobile devices (such as smartphones and tablets), it’s trying to enter your car, as VentureBeat reported nearly a year ago. That makes perfect sense for two main reasons: Regular AM/FM “free” radio isn’t that great anymore, and playing music in your car goes together like chocolate and peanut butter.

The deal with Chrysler is one of over a 1,000 partnerships Pandora has made to make its service available on other platforms. Pandora already has agreements with the top 19 automotive brands in the U.S, and its music service is now available in 85 different vehicle models and through 175 automotive aftermarket devices (aka stereo systems installed after the car was purchased.)

We’ve listed some other usage statistics Pandora released below:

  • Listener hours for Pandora during the month of December 2012 were 1.39 billion, an increase of 54 percent from 906 million during the same period last year.
  • Share of total U.S. radio listening for Pandora in December 2012 was 7.19 percent, an increase from 4.71 percent during the same period last year.
  • Active listeners were 67.1 million at the end of December 2012, an increase of 41 period from 47.6 million during the same period last year.
  • Pandora is now available on over 85 vehicle models, 175 automotive aftermarket devices and 760 consumer electronic devices.