Huawei Ascend Mate

Huawei, you’ve successfully built the world’s largest smartphone with the 6.1-inch Ascend Mate. Congratulations?

This CES has been fairly quiet when it comes to new smartphone announcements, so Huawei’s reveal yesterday of the massive Ascend Mate was a nice little reminder of previous years. But after playing around with the phone for a few minutes, I can confirm that it’s about as silly as you’d imagine.

The Ascend Mate simply looks and feels massive. I can’t imagine anyone finding it comfortable enough to use as their daily phone (let alone fit it into their pocket).


From VentureBeat
Get faster turnaround on creative, more testing, smarter improvements and better results. Learn how to apply agile marketing to your team at VB’s Agile Marketing Roadshow in SF.

I had similar initial reservations about Samsung’s Galaxy Note in 2011, but at 5.3-inches, at least it looked like a typical phone and fit into your pocket. Samsung also managed to make its successor, the Note II, thinner and lighter (while also squeezing in a slightly bigger screen).

Avoiding just about everything great about modern smartphone designs — light weight, thin frames, a focus on pragmatic features — the Ascend Mate simply seems to say, “Fuck you, I’m big.” That may not be the best way to market a phone.

Below, we’ve compared it to the iPhone 4, Nexus 4, and the iPad Mini. Not surprisingly, when placed against the iPad Mini, the Ascend Mate looks far more like a tablet than a phone.

Ultimately, I can sum up the way I feel about the Ascend Mate with my response to Huawei’s rep when I first held it. “No, just no.”


VB's research team is studying web-personalization... Chime in here, and we’ll share the results.