Mobile

Walmart’s contract-free, unlimited data iPhone 5 plan is cheap as hell

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

iPhone 5 handson12

Walmart yesterday announced that it would become the latest company to start offering a prepaid cell phone service for Apple’s iPhone 4 & 5.

And it’s actually a pretty good deal, too — possibly even the best offered by anyone in the U.S., actually.

Walmart’s wireless service partner Straight Talk is offering customers two separate plans: a $45 version featuring unlimited talk, text, and data for $45 per month, or a $60 version which enables international calling. Neither plan requires you to sign a lengthy two-year contract, either.

The company said people can save about $950 a year on the straight talk plan when compared to similar unlimited plans offered by major carriers. I’m wondering if that includes the cost of a subsidized phone, as Walmart’s plans do require you to pay full price for both the iPhone 5 ($649 for the 16GB model) and the iPhone 4 ($449 for the 8GB model).

Walmart is rolling out the new service plans Jan. 11 in over 2,000 retail stores across the country.

Photo via Devindra Hardawar/VentureBeat


VB's research team is studying mobile user acquisition... Chime in here, and we’ll share the results.