Enterprise companies tackle mobile marketing automation slightly differently—and that's why they're on top. Register today for this free VB Insight webinar
with AEG's VP of Social and Marketing on May 28th
While RIM has six BlackBerry 10 devices in the pipeline this year, what the company has lacked so far is confirmed carrier support for its upcoming operating system.
RIM now has it. Chief executives from Verizon, AT&T, and T-Mobile have all pledged support for BlackBerry 10, reports Reuters.
“It’s logical to expect our current [BlackBerry] customers will have the best BlackBerry devices to choose from in the future,” AT&T CEO Jeff Bradley said.
T-Mobile CEO John Legere also pledged support, noting that BlackBerry 10 was something his company’s business customers were very interested in. Verizon, too, will carry RIM’s BlackBerry 10 phones, CEO Lowell McAdam said.
Update: It looks like Sprint is on board as well. “We wanted to let you know that Sprint plans to bring BlackBerry 10 to our customers later this year. We will share more details soon,” a Sprint spokesperson told us by email on Friday.
It should be noted that RIM did not sign exclusivity agreements with any carriers, meaning that it’s going in a very different direction from Nokia’s early Lumia efforts. RIM clearly plans to cast its BlackBerry 10 net as wide as it can, a tactic that gives it the best possible chance to regain its footing in the U.S. We’ll get the full scope of RIM’s plans on January 30.