Twitter sets up shop in Brazil, a region with lots of potential

NOTE: GrowthBeat tickets go up $200 this Friday at 5pm Pacific. VentureBeat is gathering the best and brightest in modern digital marketing to help declutter the landscape, simplify the functions, clarify the goals, and point the way to success. Get the full scoop here, and register by Friday to save!

Twitter is opening up a new office in Brazil, one of the social network’s largest markets behind the U.S.

The new office, located in the city of Sao Paulo, is part of Twitter’s plan to help monetize the service that’s organically attracted about 40 million active users. Brazil is the world’s sixth-largest economy, so it makes sense that Twitter would want to develop a specific plan for revenue growth in the country.

“We believe our new office in Brazil will allow us to get closer to the users and show the value of our platform,” Twitter’s new Brazil manager Guilherme Ribenboim told Reuters. “Brazil has rather mature Internet and advertisement markets. Our audience is very big and active.”

Another reason Twitter is anxious to put down some roots in Brazil? Two international sporting events are coming to the area — the World Cup in 2014 and the Olympics in 2016. Traditionally, these types of events set new “tweets per second” records, as Twitter has pointed out many times in the past.

Twitter is hardly the only tech company that sees potential in the region. Rival social network Facebook also has a presence in Brazil, as does online retail giant Amazon and streaming video service Netflix.

Brazil photo via Aleksandar Mijatovi/Shutterstock


We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we'll share the results with you.
0 comments