Enterprise companies tackle mobile marketing automation slightly differently—and that's why they're on top. Register today for this free VB Insight webinar
with AEG's VP of Social and Marketing on May 28th
In these days of perpetual connectivity, it can be challenging to separate work life from personal life. It is easy sneak a peek at your work email while out with friends or simultaneously exercise and take business calls.
Cellrox has raised $4.7 million to keep our business selves, our personal selves, and any other selves we may have, separate.
Employees are increasingly conducting work from mobile devices. They are using their personal devices for work purposes, their work devices for personal purposes, or some ambiguious amalgamation of the two which can present significant challenges for security, as well as corporate transparency.
Cellrox has developed virtualization technology for smart phones that enables two or more “individual, completely independent, and secure personas to coexist seamlessly on one device.” It does this by creating a virtual wall between an employee’s applications and corporate applications. This not only eliminates the need for multiple devices but also helps maintains a clear dividing line between personal and professional activities.
Its flagship product is called ThinVisor and is currently available for Android-powered devices. The financing, led by Runa Capital with commitments from existing investor Previz Venture Partners and Columbia Technology Ventures, will go toward forming partnerships with equipment manufactures (OEMs) and operators to spread the product’s reach.
Read the press release.
VentureBeat’s VB Insight team is studying marketing and personalization...
Chime in here, and we’ll share the results